I.K.Y.K Pre-Fall 2013
Since its first publication back in 2011, I Know You Know (I.K.Y.K) has developed themselves over the course of 2 years. Responding to the growth of fashion industry especially in Jakarta, the pre-fall 2013 collection will be consisting of sophisticated use of fabric as well as its look. From the material perspective, I.K.Y.K will be using loose material such as cotton while still keeping their distinct signature of loose silhouette, asymmetrical cut and boxy cut. Last but not least, from the visual perspective, I.K.Y.K wants to emphasize their latest collection with a reflection of independent yet mature women without reducing their constant fascination towards boy-ish and street style.
In addition to that, I.K.Y.K aspires to grow better, more professional and sensible in the industry. I.K.Y.K believes of its capacity to compete locally with domestic brands as well as International brands, in terms of image & quality of the products. Thus, it is hoped that in the future, I.K.Y.K will be ready to take on the global market in its own respective way.
Creative director: Anandia Putri
Director of photography: Krishna Pradana
Make up artist: Tiara Hanurina
Model: Kezia Ponggawa
Producer: Stefani Gandhi
Assist: Aghniya Sabila and Diniela P